Search engine marketing

Search engine marketing

Search Engine Marketing (SEM) SEM(Search Engine Marketing) is one of the part of digital marketing which simply means a way by which companies can show case their brands or services through paid advertising. One can give advertisement on Yahoo, Google, and Bing through Yahoo advertising, Google Ad Words and Bing Ads respectively. Some of the most common terms that are applicable for SEM are PPC (Pay per Click), CPC (Cost per Click), CPM (Cost per Million impressions), paid advertisements etc.

When used in online advertising it relates to the cost per thousand page impressions. CPM is usually referred to the number of clicks registered in a website by the readers. Ad Networks, such as AdSense, calculate ad revenue for websites based on CPM.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. ... It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

This is a payment option that compensates a publisher whenever their referred customers click on a link for an advertiser's offer. CPC is also an internet-marketing formula used to price banner ads. Some advertisers will pay publishers based on the number of times a banner is clicked.